Routes to Market Consultant (Re-Advertised)
Terms of Reference
Background: Fairtrade
Marketing Organization Eastern Africa believes in a world where all
producers can enjoy secure and sustainable livelihoods and fulfil their
potential.
Fairtrade is a global movement, which addresses the injustices of
conventional trade, specifically in agriculture. It stands for
sustainability and development through trade. Fairtrade is about better
prices, decent working conditions, local sustainability, and fair terms
of trade for farmers and workers globally.We contribute to this vision
in the following ways:
- We promote intra-African trade opportunities to create extra market
access and offer African consumers the opportunity to shop sustainably
- We offer African traders an avenue to source and trade sustainably through sourcing from Fairtrade certified producers.
- We raise awareness on trade justice by drawing attention to the concerns producers face
Overview of opportunity: Fairtrade
Marketing Organization Eastern Africa is part of a consortium of
organisations who have received funding the Big Lottery Fund, a
prominent UK-based funder.
Our project will work in Kipkelion Union – a collection of coffee
cooperatives in KerichoCounty–supporting women farmers from two member
cooperatives into income earning positionsand providing marketing
support for the sale of their coffee into local or export markets.
We seek the input of a consultant to lead the development of a
focused marketing strategy identifying the most viable routes to market
for women’s coffee from target cooperatives within Kipkelion Union.
- This strategy will build on leads to prospective buyers already
known to FMOEA as well as involving consultation with new potential
buyers both in local and export markets.
- Having identified the range of possible options this strategy will
define in concrete detail which routes represent the most viable
prospects for further development; clearly linking the volume and grade
of available women’s coffee with the size of commercial interest from
potential buyers,and including consideration for their interest in
coffee in green bean or roasted form.
- Critically, this strategy will then be expected to provide a
step-by-step overview of the actions that need to be taken to pursue the
most viable routes for women to sell into – in line with the criteria
of buyers and ensuring that women’s coffee reaches the market ina way
which maximises impact and sales.
- At all times consideration of external factors which may affect the
viability of sales locally or internationally (e.g. policies,
regulations, license requirements and so on) must also be fully
accounted for.
As the successful applicant you will be supported in these actions by
the Project Manager and the Director. You will be required to visit
Kipkelion Union and member cooperatives to collect relevant data and
others as required.
Role and responsibility:As the consultant for this work you will be responsible for:
- Leading in the implementation of research at the cooperative and
Union levels to identify existing volumes and quality of coffee, as well
as researching existing marketing arrangements
- Leading in the implementation of the market research with
prospective buyers of women’s coffee – including existing prospective
buyers known by FMOEA and other project partners as well as researching
entirely new buyers at the local and export market levels.
- Leading in the writing and delivery of a focused marketing strategy
into the most viable routes to market for women’s coffee, as outlined in
the previous section, as well as proposed budgets required for the
same.
Person specification
- Essential: Demonstrable experience of developing marketing
strategies for organisations through commercial and/or procurement
routes
- Essential: Experience in conducting consultation work with different types of organizations
- Essential: Excellent communication skills and time management with
the ability to create a compelling case in support of Fairtrade’s work
in accordance with tight deadlines.
- Essential: Excellent knowledge of the Kenyan coffee sector including
knowledge of coffee buyers, national and international regulation
relating to sales
- Essential: Knowledge of issues affecting smallholder farming
cooperatives particularly those connected to market access and licensing
requirements for sales (locally and for export).
- Strongly desirable: Knowledge of gender-sensitive interventions in agriculture.
- Strongly desirable: Knowledge of Ethical Trade and Fairtrade in particular is an advantage
Timing and remuneration:
We are seeking a consultant to work for 25 daysin total including
preparation for a field visit,interviews with the producers, potential
buyers/traders and other relevant stakeholders, as well as the
subsequent development of the study piece.
All costs of travel, accommodation and subsistence are covered by FMOEA.
To express interest please submit a C.V and a 1-page expression of
interest document overviewing relevant experiences to date(in line with
the person specification) as well as the proposed work plan.
Deadline for submission is 20
thApril2015.
Download Application
Applications to be sent to
info@fairtrade.or.ke
