Africa: Flower Farmers to Increase Their Market Visibility Through Innovative Online Platform

Fairtrade Africa has partnered with an online flower platform to increase visibility of Fairtrade flowers through profiling them through online platforms such as FlorAccess ( www.floraccess.com).
"This is intended to help producer organizations increase Fairtrade sales," says Caleb Lang'at, Fairtrade Africa's Flower Manager.

The platform allows Fairtrade - certified flower organisations to request for login details, which enables them to upload their flower details and farm profile. This includes and is not limited to: length, variety, type, head size, CSR activities, and Fairtrade premium projects.

Over 60 Producer Organizations globally have been exposed to the system's usability. The pioneers, including three farms from East Africa, have begun processing their applications, enrolment and subscription.

Today over 90% of floriculture buyers use the internet as their prime source of information when looking for products thus confirming the viability of this support for Fairtrade Flowers.

Buyers will now be able to search for a combination of product name and the Fairtrade certification. The cooperation between Fairtrade and the online platforms shall create a unique selling point thus helping increase markets access and sales for Fairtrade Flower producer organizations.

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http://www.faritrade.or.ke